This books reviews direct pay business models, clarifies what it is, how practices view and have been able to create business models using different fee structures including: fee for care; fee for extra service or fee for non-covered services, and fee for service hybrid models. The author includes interviews with physicians and case studies, a perspective on why and how the subject originated, how and why became important in a challenging health reform environment and suggests trends for the future. The book examines the possibilities of direct pay for improving the practice of medicine through greater efficiency and effectiveness.

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