Prototyping and user testing is the best way to create successful products, but many designers skip this important step and use gut instinct instead. By explaining the goals behind prototyping?and demonstrating how to prototype for both physical and digital products?this O?Reilly report helps beginning and intermediate designers become more comfortable with creating and testing prototypes early and often in the process.
Prototyping is a necessary skill in all areas of design, especially for startups, entrepreneurs, in-house designers, and freelancers. Author Kathryn McElroy explains various prototyping methods, from fast and dirty to high fidelity and refined, and reveals ways to test your prototypes with users. You?ll gain valuable insights for improving your product, whether it?s a smartphone app or a new electronic gadget.

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